As brands depend heavily on the IPL and have already allocated substantial marketing budgets for JioHotstar, the IPL ...

Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume ...

The abrupt cancellation of the Indian Premier League (IPL) 2025 has sent shockwaves through the cricketing and business worlds, marking one of the most significant financial setbacks in the tournament ...

Despite an economic slowdown and entertainment fatigue, the Indian Premier League (IPL), 18 years after its debut, is ...

A mid-season IPL 2025 pause could slash ad revenues by up to 35%, hitting JioHotstar and team incomes hard. Brands reassess ...

Suspension means a potential loss of upwards of Rs 100 crore per match, a cancellation could be a much larger number ...

The Indian Premier League (IPL) 2025 has so far delivered more electrifying T20 cricket. Unfortunately, that has come to a temporary delay, with security concerns between India and Pakistan ...

"The Board of Control for Cricket in India (BCCI) has decided to suspend the remainder of the ongoing IPL 2025 with immediate effect for one week," secretary Devajit Saikia said in a statement on ...