Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume ...

Explore how IPL 2025 is transforming brand advertising with a shift in ad spend, a surge in digital strategies, and multi-platform campaigns, resulting in a 35-50% boost in brand recall.

Advertising: Indian Premier League 2025 sees a rise in television advertisements. Ad volumes increased by six per cent ...

Despite an economic slowdown and entertainment fatigue, the Indian Premier League (IPL), 18 years after its debut, is ...

A mid-season IPL 2025 pause could slash ad revenues by up to 35%, hitting JioHotstar and team incomes hard. Brands reassess ...

According to sources, teams are now reporting a 15–20% year-on-year jump in sponsorship earnings. Team sponsorship earnings ...

The abrupt cancellation of the Indian Premier League (IPL) 2025 has sent shockwaves through the cricketing and business worlds, marking one of the most significant financial setbacks in the tournament ...

Suspension means a potential loss of upwards of Rs 100 crore per match, a cancellation could be a much larger number ...

According to TAM Research, IPL 2025’s advertising volumes on TV surged by 7% for the first ... “Live-match visibility will consistently deliver high-impact brand recall—but relying solely on it is ...

"The Board of Control for Cricket in India (BCCI) has decided to suspend the remainder of the ongoing IPL 2025 with immediate effect for one week," secretary Devajit Saikia said in a statement on ...

Actor Ananya Panday emerged as the most visible celebrity of the season so far, claiming a 9% share of all celebrity-backed ...