A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Heineken® Silver, the beer renowned for its ultra-refreshing smoothness, today unveils The Heineken® Smootheriser, a ...

The WPP team will operate from WPP's Amsterdam Campus and will collaborate closely with the global Heineken® team to drive ...

Beer giant Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its ...

Heineken Silver, the brand's healthier alternative, has launched a limited-edition skin cream that aims to blur the lines between beer and beauty.

Heineken, one of the largest brewers in the world, announced the launch of its first global GenAI lab in Singapore to advance growth, productivity, and customer engagement across its global operations ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

At his bar in Bukavu - a city in eastern Congo overrun by Rwandan-backed rebels last month - Adolphe Amani dipped into his ...

French multinational malt producer Soufflet Malt is investing €100-million in a new malting factory on the site of beer ...

Beer brand Heineken has appointed WPP as its global shopper marketing and commerce partner for the iconic Heineken brand ...

WPP (WPP) announced on Monday that it has been selected by Heineken (HEINY) as its global shopper marketing and commerce partner for the ...

Heineken has chosen WPP as its global shopper marketing and commerce partner as it seeks to harness its AI-powered marketing ...