The holdco stands alone with its ‘data-connectivity’ approach, foregrounding privacy, safety and data diversity. With a new ...

Lauren Wetzel is on a mission to rewire the adtech ecosystem, challenge privacy-washing and arm marketers with tools to ...

The London-listed ad group said that InfoSum—which will join its media investment group GroupM—will help it create marketing ...

WPP has acquired data collaboration platform InfoSum. InfoSum will become part of Group M, WPP’s media investment group. Brian Lesser, global chief executive of Group M, joined the network’s media arm ...

London, New York: WPP today announced the acquisition of InfoSum, the world’s leading data collaboration platform. InfoSum ...

WPP has announced the acquisition of InfoSum, a leading data collaboration platform. InfoSum will join GroupM, WPP`s media ...

WPP (WPP) announced the acquisition of InfoSum, a data collaboration platform. InfoSum will join GroupM, WPP’s media ...

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not ...

WPP has acquired data identity infrastructure company InfoSum as it looks to strengthen its AI-led data offer and allow ...

More data means a more comprehensive view of consumers, which should lead to more effective campaigns. That’s the theory, ...

WPP has acquired InfoSum, a world leading data collaboration platform. InfoSum will join GroupM, WPP’s media investment group ...

WPP Acquires InfoSum in Major Investment in its AI-Driven Data Offer · Acquisition marks major strategic step forward for WPP's AI-driven data offer, transforming the breadth and scale of data ...