WPP (WPP) announced on Monday that it has been selected by Heineken (HEINY) as its global shopper marketing and commerce partner for the ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

Beer giant Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its ...

The WPP team will operate from WPP's Amsterdam Campus and will collaborate closely with the global Heineken® team to drive ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

Heineken has named WPP as global agency partner for shopper marketing and commerce across its beer portfolio, according to a press release. VML Amsterdam, based near the Dutch brewer’s ...

Beer brand Heineken has appointed WPP as its global shopper marketing and commerce partner for the iconic Heineken brand ...

Heineken has named WPP as global agency partner for shopper marketing and commerce across its beer portfolio, according to a press release. VML Amsterdam, based near the Dutch brewer’s headquarters, ...

WPP has been selected by Heineken® as its global shopper marketing and commerce partner for the Heineken® brand portfolio, ...

Heineken has chosen WPP as its global shopper marketing and commerce partner as it seeks to harness its AI-powered marketing ...