Autonomous sensory meridian response, or ASMR, used to be a niche corner of the internet, a place where curious bystanders would pop in and marvel at the clicks, whispers, pops, and other calming ...

It starts with a feather touch. A real feather tail brushes your head and slowly glides down your back. Then cometh the soft bristles moving over your head, your shoulders, and your arms too. There's ...

I'm getting a brain massage — and it's sublime. I'm lying on a heated massage bed, cocooned in a soft, weighted blanket, as ...

Camila Cabello is launching a mental health and wellness campaign. In celebration of World Sleep Week (March 13 to 18), Cabello has partnered with leading mental health brand Calm to share a sleep ...

ASMR has become all the rage on social media recently - with bizarre videos of people whispering into a microphone or tapping something to create a soothing sound surging in popularity. And now, ...

ASMR-lovers in Toronto will soon have the chance to live out their TikTok For You Pages in real life as a brand-new 'ASMR spa' opens its doors. Oh, 2025. What an interesting time to be living in.

Last year saw ASMR catapult from a niche branding fad to one of the year’s biggest creative trends, becoming the focal point of US brewery Michelob’s Superbowl advert and major campaigns for Coke, ...

A new Super Bowl commercial aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle. The beer ad ...

Erin Carson covered internet culture, online dating and the weird ways tech and science are changing your life. Expertise Erin has been a tech reporter for almost 10 years. Her reporting has taken her ...