Dev Ritchie vividly remembers the first time she experienced ASMR — a feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck, often experienced in response ...

While everyone’s busy watching vlogs, scrolling through memes and trending dance videos, a thriving corner of the internet is obsessing over ASMR. If you’re thinking all the hushed voices and mic’d up ...

While some people use a white noise machine, many others turn to the magical powers of ASMR to chill out or fall asleep. Also called an autonomous sensory meridian response, ASMR refers to a deep ...

Michelob Ultra might just take the award for strangest Super Bowl ad this year—especially when you get the backstory behind it. If you feel a little tingle while watching Zoë Kravitz promote the ...

Are you ready to meet the Bob Ross of ASMR? ASMR artist and generally kind man, Thomas Clery, is making a splash. In six months, the "grandpa" of ASMR has amassed just shy of 500,000 subscribers.

The autonomous sensory meridian response (ASMR) could help you access an altered sense of consciousness, research suggests. Oxytocin, colloquially known as the love hormone, is largely responsible for ...

It started in preschool for Gracie. She and her classmates were coloring with markers. The crinkling of the paper and the squeak of the markers made Gracie so tired that she put her head on the table ...

Over the past few years, Gibi ASMR has emerged as one of the most recognizable faces of the YouTube subgenre dedicated to the art of helping people relax through the internet-coined phenomenon ASMR.

On the recommendation of a colleague, I put the letters “ASMR” into the search bar for YouTube. Many videos came up, some with a great number of views. One had over 15 million. I clicked on the first ...

As infection rates and deaths rise globally, so too does the general anxiety around our current global health crisis. For ASMR creatives and enthusiasts, that’s where these coronavirus-roleplay videos ...