REVENUE improvement will provide an opportunity for Australian Wool Innovation to invest more in demand creation and on-farm ...

SYDNEY — Pitted against each other for the past two years in the Federal Court of Australia — and on the front steps of some of the world’s biggest retailers — Australian Wool Innovation and People ...

The Australian Wool Innovation (AWI) has released the Wool 2030 strategy. AWI is a not-for-profit enterprise that conducts research, development, and marketing along the worldwide supply chain for ...

The Annual General Meeting of Australian Wool Innovation (AWI) heard of the headway made across wool research, development and marketing over the past 12 months. AWI’s role is very broad; from helping ...

Fry is described as having a distinguished combination of hands-on agricultural experiences as an agronomist alongside deep expertise in international marketing, brand development and commercial ...

Bryan Fry has been named chief executive officer of Australian Wool Innovation, the organization behind the global Woolmark brand, effective immediately. AWI chairman George Millington said the ...

The Australian wool industry hopes to be able to trace the lifetime journey of authentic wool products, thanks to a new partnership with a specialist in provenance technology. Everledger, a digital ...

Australian Wool Innovation (AWI), the organization behind the global Woolmark brand, has named Bryan Fry as its next CEO. Fry will report to the AWI board of directors. In this role, Fry will lead the ...

MERINO fleece prices regained some lost ground in auctions this week, but crossbred wool values slipped...Read More ...