Kotaku's sale marks the latest in a slew of gaming site divestitures as publishers struggle to monetize. Why it matters: That dearth of ad dollars reflects a broader paradox. Gaming commands massive ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...

Oscar Gonzalez is a Texas native who covered video games, conspiracy theories, misinformation and cryptocurrency. Microsoft confirmed the existence of an ad-supported tier last year but has not shared ...

AppLovin (NASDAQ:APP) executives used a Morgan Stanley conference appearance to reiterate their view that the company’s core gaming advertising business still has meaningful runway, while outlining ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

Until recently, YouTube had two options for ads. You could deal with them, or you could pay the $13.99 subscription for YouTube Premium. This option makes every video on YouTube ad-free, including ...

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TL;DR: Microsoft plans to launch an ad-supported tier for Xbox Cloud Gaming, allowing users without Xbox Game Pass to access games with one hour of ad-supported play per session. This move aims to ...

Microsoft has quietly begun to offer ad media buys that combine connected television (CTV) and gaming after discovering 85% of people use "other" devices while watching TV. The top "other" device ...