Meta adds Manus AI tools into Ads Manager

Meta is embedding Manus AI into Ads Manager, giving advertisers built-in AI tools to streamline reporting, research, and ...

2 Tech Stocks Built to Compound for a Decade

In a way, these successful tech leaders are just getting started.
adexchanger

For Meta Marketers, Automation Isn’t Always The Advantage (But It’s Complicated)

Meta wants marketers to trust the machine. Advantage+ Shopping Campaigns (ASC), Meta’s automated ad product, promises to take care of everything – budgeting, creative, targeting, optimization. Just ...
Entrepreneur

Meta Is Using Your AI Chatbot Conversations for the Ad Algorithm on Facebook and Instagram

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...
Campaign Middle East on MSN

Meta updates ad measurement for a social-first world

Meta is making a significant change to how we define and report “clicks” in our attribution tools. In the current approach, Meta, like other social platforms, has historically counted a wide range of ...

Meta to start charging advertisers 'location fee' in certain European countries

Meta (META) will add a location fee to ads in select European countries from July 1, passing on digital taxes.
AdExchanger

Meta Has A New Way To Measure Social Engagement (Because Clicks Don’t Cut It)

Meta is making a change to how it reports click-based attribution. Starting later this month, Meta advertisers will no longer ...