As a child in Johannesburg, South Africa, Tyla long dreamed of seeing an African pop star become a global phenomenon. When that moment never came, she decided to just do it herself. “Not seeing that ...

Tyla's mission is clear. She's setting out to change the geography of pop stardom. "It's something I feel like the industry is lacking," the singer declares. "An African pop star." Fresh off a year of ...

Ayra Starr's second album, The Year I Turned 21, is a global-minded symphony of influences, and part of a recent wave of young women charting their own course for African pop. Ayra Starr’s new album, ...

Steve Babaeko is the CEO & Chief Creative Officer, X3M Ideas and a Visiting Fellow at the Henley Business School, University of Reading. Africa, the birthplace of humanity, has always been a source of ...

Released in a span of three months, the new albums by Ayra Starr, Tems and Tyla are not merely career-making for the artists, but ground-shifting... When the emergent Nigerian singer Ayra Starr ...