Two years ago, when Apple made its first bid to bring generative AI to its operating systems, executives presenting during the Worldwide Developers Conference 2024 keynote said all the right things.

Commentary: Some say Apple is lagging behind in the AI gold rush. I think the company has positioned itself strategically. Macy is a writer on the AI Team. She covers how AI is changing daily life and ...

Evercore ISI analyst Amit Daryanani likes Apple's stock, calling it "an underappreciated, lower-risk way to play AI." Apple has taken a different strategy than other AI players have, according to ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. This voice experience is generated by AI. Learn more. This ...