AI is transforming marketing from automation to personalization—boosting speed, accuracy, and insight while redefining how ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

AI-driven marketing is no longer a regional trend. It reflects a broader shift in how businesses worldwide respond to ...

The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals, build privacy-first frameworks, and treat analytics as a strategic ...

It's happened to plenty of online businesses: A customer's quick question through an automated service gets missed. Or maybe they abandon their search on one platform, but come back via another, and ...

Last year I was in a discussion on Facebook about some of the techniques I've been using to help my travel blogs recover ...

For decades, marketers have been chasing the holy grail of marketing – the perfect ability to get the right ad to the right person at the right time in an effortless fashion. Before AI, this was never ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

Leeron Walter is an award-winning VP Marketing at Teramind, a global cybersecurity leader and an international speaker on secure innovation. Three weeks ago, I received a demo request email that made ...

Pinterest’s Andrea Mallard has joined Chief Marketing Officer for Microsoft AI. She shared the news of her new role through a ...