Confectionery brand Alpenliebe has unveiled a new campaign to celebrate its 25-year milestone in India. The campaign includes a TVC and a consumer engagement contest. Here is an overview. Alpenliebe, ...

Alpenliebe, the flagship candy brand of Perfetti Van Melle India, has launched a new campaign: ‘Alpenliebe Ghuley toh Dil Milein’. The TVC is centered around the sweet, rich taste of Alpenliebe and is ...

Confectionery brand Alpenliebe recently announced its extension into the fruit candy segment with the launch of Alpenliebe JuiCyfills. Commenting on the new extension, Rajesh Ramakrishnan – Managing ...

The appointment came after a three-way pitch, which included Leo Burnett and a local agency. “The idea presented by Lowe was spot on,” said David van der Lei, marketing director at Perfetti Van Melle ...

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Confectionery brand Alpenliebe from Perfetti Van Melle India Pvt. Ltd. has announced its extension into the fruit candy segment with the launch of Alpenliebe JuiCyfills. Call for entries open for ...

Perfetti van Melle India has partnered with Fox Studios for the latest marketing campaign for Alpenliebe – one of the best known confectionery brands in the country. The creative for the campaign is ...

After Katrina Kaif, who was recently named the brand ambassador of Choc On, Kareena Kapoor is now set to endorse Alpenliebe 2 Choco Eclairs. The brand has been introduced by confectionery major ...

BBH will be responsible for launching a branding campaign beginning in August this year. The agency won the account from JWT Shanghai, a source at JWT confirmed. According to BBH, the Alpenliebe candy ...

MUMBAI: Long gone are the days when the sole sign of the discerning Indian shopper, aka mom, was squeezing maximum value from her budget. Today she is not only looking for value for money offerings ...

Alpenliebe's TVC showcases new product with ‘Shararat’ Alpenliebe has launched its new product Alpenliebe JuiCyfills, supported by a television commercial which builds on the brand promise of ...

Mumbai: As the summer heat begins to rise, Alpenliebe, one of the legacy brands from the house of Perfetti Van Melle, announces the addition of the Mango dlavour to its delectable Alpenliebe Popfills ...