Asda has launched ‘Cashpot for Schools’, a new initiative that lets shoppers raise funds for their chosen primary schools through its rewards scheme, both in-store and online. Partnering with the ...

Every Wednesday, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here. Made famous by actor Will Ferrell, Buddy the Elf is once again spreading cheer for ...

Asda has taken a swipe at the “celebrity-filled” campaigns of its rivals as it prepares to launch this year’s Christmas TV ad campaign. The first of two adverts, from a campaign of 20, will launch ...

Asda is trialling clickable ad technology on its own website with a view to rolling it out to third-party brand websites. The grocer has teamed up with brands as part of the pilot, which enables ...

The UK’s Advertising Standards Authority has found that Asda’s marketing campaign comparing its prices with those at Morrisons was “misleading”. The advertising watchdog considered a six-point ...

Asda has kicked off the festive season by unveiling its Christmas advert, the first from any major supermarket this year. The 90 second clip, which will be broadcast during ITV's 1% Club tonight, ...

With Halloween officially over, the festive season is about to begin as retailers release their Christmas adverts. Asda, M&S and Argos have all gone head-to-head today in the battle to win the ...