Hearst, the 138-year-old media giant, saw record revenues and profits last year, CEO Steve Swartz wrote in an annual memo to ...

B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for ...

Salesforce and MrBeast's Super Bowl ad heralds the future of B2B marketing. Here are three marketing lessons B2B business owners and leaders can learn.

More than 75% of cross-border B2B orders are now completed on mobile devices. Ecer.com accelerates the shift with ...

Against the backdrop of digital technology’s continued penetration into the global trade system, the way cross-border B2B works is undergoing fundamental changes. The latest industry trends show that ...

The company’s business-to-business division is bringing in more revenue as more corporate travel customers, airlines and banks turn to Expedia for technology, inventory and tools to power their own ...

It turns out there’s a hack for that. Businesses that want to sell to other businesses can circumvent the usual process of offering their products and services directly to potential business customers ...

B2C and B2B are two forms of commercial transactions. B2C, which stands for business-to-consumer, is a process for selling products directly to consumers. B2B, which stands for business-to-business, ...

In the business-to-business (B2B) world, checks have long been the preferred method of payment, but the rise of electronic options is changing the payables landscape. According to the Association for ...

If your customers don’t already expect their business-to-business (B2B) payments to be invisible, they will soon. B2B merchants began a slow march toward improving their digital payments as e-commerce ...