The efficiency and, ultimately, success of B2B and B2C methods and platforms directly depend on employees' competence and ...

While being everywhere at once seems enticing, omnichannel brands thrive on intentional communications that focus on strategy ...

According to a recent Gartner report (August 2025), by 2030, over 75% of B2B buyers will prefer sales experiences that ...

The world of B2B buying is more complex than ever. Over the past four years, purchase cycles have stretched significantly, as today’s buyers evaluate 62% more brands before making a decision. Yet, ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

The report also notes that 95% of B2B marketers view in-person events as one of the most effective tactics for generating ...

Ecer.com, a world-leading mobile B2B marketplaces for international trade, has officially launched a new AI Strategy. This initiative is designed to use artificial intelligence to reshape cross-border ...

Struggling to navigate the complexities of B2B tech marketing? Download our expert guide – Marketing B2B Technology: 6 Tips for Overcoming Common Challenges – to unlock actionable insights from ...

B2B marketing is evolving faster than ever. Economic uncertainty, longer buying cycles and rising expectations from the C-suite are pushing marketing leaders to prove their value in terms that matter ...

After several uneven years, Expedia Group showed in its third quarter results that it is regaining its stride.

Dentsu has appointed Jake Hird as executive vice president, strategy and growth, for its B2B division, tasked with driving ...

Samsung Australia has made a series of key leadership appointments within its Integrated B2B division, signalling a renewed ...