One truth of good marketing is that you have to tailor your strategy to your audience. While there are some principles and methods that may be effective regardless of whom you target, understanding ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. If dedicating yourself to Business to Business (B2B) is ...

Retailers have faced many challenges over the past year. Supply chain problems have highlighted inventory visibility issues. Digital experiences created new engagement challenges as retailers worked ...

B2B marketers tend to be excluded from most articles, case studies and examples. Even when we get mentioned, our marketing efforts are bucketed as “B2B” and not industry-specific. However, there are ...

Today, most people expect brands to foster open channels that enable businesses to actively listen to feedback, address concerns promptly, and personalize user experience. One of the channels that has ...

The B2B healthcare market is full of opportunities for businesses to make their mark. But that doesn’t mean it’s an easy thing to do. Be patient and be prepared to make adjustments to your strategy as ...

With rapidly shifting buyer expectations and increasing competition, B2B marketers must operate with precision and foresight. Adam Preis, Director of Product Solution Marketing, Ping Identity, and a ...

B2B salespeople say their biggest challenge early in the sales cycle is personalizing their pitches to individual prospects, according to recent research from Lusha. The report was based on data from ...

This content has been created by the Finextra editorial team with inputs from subject matter experts at the funding sponsor. Join FinextraTV as Romain Mialane, Direct to Corporate Lead, Visa, and ...

When the technology innovators arrived the traditional established banks got kind of caught flat footed and are now playing catch up. Global payments are a big piece of the banking business and with ...

The MX Group today announced the launch of GlobalAgility, a new global B2B marketing proposition bringing together seven independent agencies to challenge the traditional global agency model by ...