Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

New research from LinkedIn’s B2B Institute and Ehrenberg-Bass urges B2B marketers to focus on being findable as much as being memorable.

Resonance today announced the launch of GEO Search, a free tool that allows B2B brands to see exactly what generative AI models say about them during the buying process and what drives visibility.

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Your guide as we explore the topic is our guest, Discuss chief strategy officer and co-founder Jim Longo, who has 30+ years of ...

A survey of B2B leaders finds 97% view thought leadership as critical, with original research outperforming AI content for ...

Online communities, blogs and forums are presenting new opportunities for marketers to research their audiences in innovative ways. A report by Forrester Research, published in December, goes as far ...

The most successful marketers go beyond the AI hype and invest in growing their teams’ skills, cross-functional muscles, and ability to adapt.” — Stephanie Stahl, managing director, Content Marketing ...

New Study from OneScreen.ai Exposes "Perception Lag" as Mid-Market Firms Lead the Charge in Measurable Out-of-Home ...

As with every other area of business practice, technology has had a major impact on how market research is conducted in B2B. Widely used in B2C, market research in B2B has not been fully utilised for ...

The knowledge economy has been the foundation of economic activity for developed nations since the 1960s. Prioritizing intellectual capital, allows businesses to be more efficient and dynamic, leading ...

Customer experience (CX) is top-of-mind for B2B marketers and insights professionals heading into 2020, according to new research by B2B International. The survey, fielded in 4Q19 among large ...