So many B2B email marketing campaigns to cold prospects are doomed to failure from the beginning – simply because they are not properly planned or costed. Perhaps because email campaigns are low-cost ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

The 12th Annual Strategy & Planning Series (SPS) four sessions on demand to help you plan creating a new hybrid workplace in ...

B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog. The report was based on data from a survey of more than 900 ...

SEAL BEACH, CA, UNITED STATES, May 20, 2024 /EINPresswire.com/ -- In business today, B2B marketing strategy is a vital engine for growth. It’s the art of attracting ...

In my team's quest to find a business-to-business marketing strategy that generates a high return on investment, we went through many technologies and frameworks. Some of the frameworks were quite ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Marketers are burned out, stretched to the breaking point, and currently mulling over a break from the old way of doing things. There's never been a better time to be a B2B marketer — that seems to be ...

Running a B2B business is challenging when your clients are few and your competition is plenty. Only the best are able to achieve those coveted high conversion rates—convincing other companies to make ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Since Forrester’s Planning Guide 2023: B2B Marketing Executives was published last August, there have been many discussions with B2B CMOs about how to best approach budget planning for this year. A ...

Social media marketing has become more important in business-to-business (B2B) advertising as salespeople seek additional sources of leads. More than half (58%) B2B marketers said they planned to ...