Marketing Strategy for B2B Technology Firms In B2B tech marketing, as in most things, the best place to start is with strategy. Having a sound strategy in place will help to ensure that tactics are ...

So many B2B email marketing campaigns to cold prospects are doomed to failure from the beginning – simply because they are not properly planned or costed. Perhaps because email campaigns are low-cost ...

If you’ve chalked out a plan to succeed with your content marketing you’ll know It involves building a strategy, having a process, setting your goals, identifying your target audience, and how to make ...

The internet is one of the greatest things that has happened to businesses. It provides us with an abundance of information on any area we want. And for us marketers, specifically, it has given us the ...

Fold, a leading B2B tech communications and content agency, today announced the findings of its 2026 Marketing Budget ...

Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications. Some B2B marketers are still treating social media as an add-on that isn’t properly ...

Overview:  Fewer tools win. B2B teams perform better when platforms are connected and purposeful, not stacked without a ...

Like the battle strategies, political maneuvering, and general gamesmanship on “Game of Thrones,” good marketing starts with planning. And planning starts with analyzing your past results to gain ...

B2B marketers continue to shift their marketing mix away from traditional marketing vehicles toward social media and digital channels: 67% plan to increase spending on social media over the next two ...

Your B2B marketing plan for 2021 is going to look a whole lot different from your plan for 2020. But with change comes opportunity—and new ways to work, engage with customers, and drive results. Get ...