BA announced yesterday (20 Jan) that it would split its marketing team with part of the team joining the commercial department and the other forming a new customer experience team, which focuses ...
It will go down as one of Britain’s worst executed product launches. The opening of Heathrow’s Terminal Five last week was a bungled opportunity for British Airways to give meaning to its advertising ...
Debenhams has kicked off its make-or-break year by appointing ex-British Airways (BA) marketing buff, Abigail Comber, as chief marketing officer. Debenhams appoints Abigail Comber as chief marketing ...
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