If you've had a baby, or know someone who has, the odds are good that you've encountered Babylist, a baby registry website that served more than 9 million new parents and gift-givers last year.

At the risk of sounding a tad dramatic, creating a baby registry is truly the best way to calm any nerves and soothe any worries ahead of your baby’s arrival. There is no tried-and-true roadmap for ...

OAKLAND, Calif.--(BUSINESS WIRE)--Babylist, the leading vertical marketplace, and commerce destination for baby, announced today its full-service content studio that provides the most effective way ...

NEWARK, N.J.--(BUSINESS WIRE)--Prudential Financial, Inc. (NYSE: PRU), and Babylist, the fastest-growing baby registry in the United States, launched a new strategic relationship to create a ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Babylist is primed to make its mark on the $88 billion baby ...