Here we review three experiments conducted on consumer behavior and discuss how leveraging these studies can boost your startup’s performance. Startups are synonymous with innovation. In this fiercely ...

It is a bit difficult to say what criteria should be used to judge the success or failure of a research initiative on the scale of merging psychology and economics. Two reasonable criteria, at least ...

Despite an abundance of strong economic theory compiled over the decades, it’s still notoriously difficult to predict what economic systems will do. That’s because the economy is driven by an ...

Suggested Citation: "9 Education." National Academies of Sciences, Engineering, and Medicine. 2023. Behavioral Economics: Policy Impact and Future Directions ...

Behavioral economics studies how psychological tendencies influence economic decisions and outcomes. Concepts such as loss aversion and bounded rationality explain why people evaluate outcomes ...

I know, I know--too much is made of the Obama administration's affinity for behavioral economics. (Frank and I tried to preempt that criticism in our piece about Obamaism by downplaying the behavioral ...