There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

Behaviorism was born from research done by Ivan Pavlov in the late 19th and early 20th centuries. Pavlov’s research into animal digestion led to the recognition that the animals that were being ...

As a small business owner, it's vital to establish a work culture in which your employees feel valued and acknowledged. The traditional authoritarian approach to leadership no longer yields the kind ...

Critics have argued that behaviorism must necessarily be inadequate to account for complex human behavior whereas cognitive psychology is adequate to account for such behavior. Recently, Fodor (1975) ...

Meghan Herron, DVM, DACVB, FFCV, discusses behavior that may be perceived as projecting dominance, and how human reaction to ...

Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...

Not least because of the COVID-19 pandemic, conspiracy theories are more topical than ever. They are reported and discussed in almost all media and communication channels. But what influence do they ...