Perfetti Van Melle India (PVMI), the confectionery giant which is known for its innovative advertising has done it yet again and this time in the outdoor space. They have converted the advertising ...

More than just the UK’s number one lollipop brand Chupa Chups, currently worth £17.7m and growing at +5%, is once again leading innovation in the category with the launch of Big Babol Magic Cubes – ...

The commercial stars a crow that enjoys a daily prank at the expense of a little boy in the neighbourhood. The boy later takes his revenge – with the help of Big Babol. “In the case of Big Babol, the ...

Chupa Chups owner Perfetti Van Melle believes its youthful brand appeal can sweeten the troubled gum confectionery market with NPD. PvM is introducing the first Chupa Chups bubblegum range, which will ...

The campaign is set to roll out in Vietnam and Indonesia and targets kids aged five to 14. The fun in Big Babol gum is that one can combine different gums to blow multicoloured bubbles, the agency ...

Children in India may soon chew on this: Does Bubbaloo beat Boomer and Big Babol? Cadbury Schweppes PLC, the world's biggest candy maker by sales, is intensifying the race to capture India's growing ...