A parody of the now famous Peloton bike ad, pictured, has shown what it’s REALLY like to receive a stationary bike for Christmas. Pic credit: Peloton Viral video queen Eva Victor has created a ...

You might remember Peloton as the stationary bike company whose ads were mocked for their over-the-top portrayal of their buyer’s extravagant lifestyle. The ads always show the bikes placed in what ...

A dude in St. Louis SAN LUIS OBISPO is giving up on his hipster dreams, and therefore on his fixie. Result: one of the funnier bike-for-sale Craigslist ads we’ve seen. I tried so hard. I dated a girl ...

The star of the ad leaves his car in the driveway. (Screengrab from Stromer) Biking in America suffers from a major image problem. Bike riders are rarely seen as cool, conquering heros in movies or ...

A winning advertisement can create a veritable halo around a brand. Then there's what happened to Peloton. The high-end exercise equipment maker has lost about $1.6 billion in market value following a ...

BELLINGHAM – Two Bellingham men are accused of stealing bicycles and selling them on Craigslist. Jeremy Randall Schuitema, 22, and David Jordan McDonough, 19, were booked into Whatcom County Jail for ...

A week ago while winding down from Thanksgiving weekend, I turned to my husband shortly after seeing what's now turned into a firestorm of a TV commercial and quietly said: "Don't get me a Peloton." ...