North West said goodbye to her eyebrows. The 12-year-old daughter of Kim Kardashian and Kanye West showed off her new ...

North West has a new look, and it includes bleached eyebrows paired with her long blue hair. Here's what to know.

On the heels of North West's blue hair transformation this past summer, Kim Kardashian's eldest child has embraced another ...

Kim Kardashian‘s daughter, North West, is having fun with her look again. Over the weekend, North, 12, posted a series of ...

North West turned heads on Friday when she stepped out with newly bleached eyebrows for a night out with her mom, Kim ...

What Is Underconsumption Core? Experts Explain the Trend Putting Dirty Shoes All Over Your Feed ...

Kim Kardashian faces renewed criticism after her 12-year-old daughter, North West, appears in public with bleached eyebrows, ...

Hair bleaching is one of the most popular trends in contemporary haircare. Whether you're looking to go blond, color your hair bright, or simply add some highlights, lightening your locks will require ...

I'm going to start by saying that, on the whole, I wouldn’t advise bleaching your hair at home. I've seen firsthand just how disastrous the results can be, and having interviewed many hairstylists ...

Hair bleach often gets a bad reputation. And it’s not unwarranted. There’s an entire TikTok page dedicated to horror stories on bleaching hair at home. Some of these videos detail hair breaking off ...

What should you know before deciding to bleach or color-treat your hair? If you're in the process of deciding whether to take the leap, you first need to "ensure that your hair is in good condition to ...