Linguist and lexicographer Ben Zimmer analyzes the origins of words in the news. Read previous columns here. The publishing industry has a problem, and it goes by a peculiar five-letter name: “blurb.” ...

From Walt Whitman to modern publishing, here’s how book blurbs became a marketing staple, and why they may have lost their ...

Have you ever designed and ordered a book using Apple’s iPhoto book publishing tool? I have, and they are nice. The quality is quite good and the pricing seems fair value – they make great ...

For many self-published authors, the various ebook distribution platforms that have made it easier than ever to put content in front of readers are the only avenue to publication. But with the variety ...

You know those little quotes on book jackets that say something nice about the pages within? Publishers have long required authors to obtain testimonials or “blubs” from other authors to help their ...

Mr. Buckley is a novelist and a humorist. His most recent novel is “Has Anyone Seen My Toes?” See more of our coverage in your search results.Encuentra más de nuestra cobertura en los resultados de ...

Blurb, the creative publishing and marketing platform, today announced the release of their plug-in for Adobe® InDesign®. The plug-in, compatible with CS3, 4 and 5, will allow users to easily generate ...

Folks, it’s time to talk about blurbs. You know blurbs, the choice little quotations from other writers or public figures touting the excellence of the book you are considering purchasing. They are ...