A B2B platform that enables apparel brands to match their customers with the best-fitting products, Fit:Match today said that it has partnered with Rihanna’s Savage X Fenty to launch its ...

We're all guilty of holding onto those old lingerie, the comfy pieces that have been with us for years, which is fine, as long as the fit is still good. But if you're wondering how a bra should fit, ...

Some shoppers swore off bras during quarantine, but Miryha Fantegrossi, vice president of merchandising and design at intimates brand Wacoal, says the lingerie staple isn’t over yet. “I don't find ...

Finding the perfect bra remains one of the most challenging aspects of personal shopping, with studies indicating that approximately 80% of individuals wear incorrectly sized undergarments. This guide ...

Marks & Spencer lingerie collection features an amazing array of bras to fit any lifestyle. PHOTO: M&S M&S x Ghost Floral Print Non Wired Bralette A-E. PHOTO: M&S Shapewear takes us places and keeps ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Confession: Even as a Women’s Health style writer, I haven’t always worn the ...

Bra, lingerie, undergarment bandeau, rack pack, over-the-shoulder boulder holder—no matter what you call the sartorial support system you likely don daily to lift and separate your lovely lady lumps, ...

Wacoal, an intimates brand, on Tuesday launched its mybraFit app, which uses AI technology to assess customers' bra sizes and recommend Wacoal bras based on their needs. The company also released ...

Every outfit deserves a bra that enhances your unique look but is also easily concealed, That is, of course, except for the times when you want to intentionally show off your undergarments. Luckily, ...

When shopping for a bra to minimize instead of enhance, fit is everything. Bustle reached out to Tracy Freno, a trained bra fit expert at Bare Necessities, to learn more about what to look for when ...