The right choice is about aligning your production approach with what you want to achieve, whether that's speed, scale, ...

LLMs like ChatGPT, Gemini and Claude are breaking that cycle. Consumers aren’t searching anymore—they’re asking, and 80% of ...

For decades, hospitals and health systems have invested heavily in brand advertising. Gleaming facilities, award logos, ...

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

LoyaltyLion has launched AI Campaigns, a new collection of AI-powered features designed to help Shopify brands with loyalty programs drive more revenue with minimal manual effort. AI Campaigns take ...

AI is reshaping brand strategy. As agentic AI scales content marketing, brands must build entertainment fields, creating loyalty and gravity beyond transactions.

Created with agency Angry Gods, “Question Everything But Yourself” tackles an age of unreality that is being exacerbated by ...

Overview AI will move from being a support tool to becoming the backbone of marketing strategy, shaping decisions, campaigns, ...

AI’s role in hyperpersonalizing customer experiences is reshaping the landscape of experiential branding. Emerging technologies like AI and AR are creating immersive, interactive narratives that ...

The BrandComms.AI multi-model, agentic AI workflow integrates human-in-the-loop checkpoints at every stage—from ideation to ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Brands are booking fewer campaigns with AI influencers this year, according to marketing firm Collabstr. While some marketers skip AI creators to avoid backlash, others said they simply don't perform.