PALM SPRINGS, CA -- Brand+ became available to all advertisers on Monday in the Amazon DSP. The AI-driven optimization platform, which is intended to simplify brand-awareness campaigns, now enables ...

Watching NASCAR races with my father is a family tradition. But now that I’m an ad tech journalist, that tradition has evolved (or shall I say devolved) into me peppering him with questions about ...

Capturing the attention of an increasingly distracted audience is a challenge that requires more than just traditional advertising. It demands storytelling—a creative, engaging, and innovative ...

As the holiday season approaches, companies need to maximize their brand exposure through efficiency, creativity and personalization with their key clients and target audiences rather than expensive ...

Brand awareness is a shallow metric. It tells you if people recognize your name, but it doesn’t tell you if they care, feel inspired, and want to take action. That’s a huge problem. Just ask Kmart, ...

American Eagle stock surged 25% after its earnings report Wednesday, with its CEO thanking the controversial Sydney Sweeney “Good Jeans” ad campaign for boosting brand awareness and profit. “The fall ...

For as much as Wingstop has grown recently (seven straight quarters of at least 15 percent same-store sales growth), the chain is still chasing a brand awareness gap. CEO Michael Skipworth called it a ...

Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

In-store, Coca Cola used the retailer’s new Totem Screens in five stores, including Liffey Valley, Clarehall, Naas, Drogheda ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

No matter how many sexy labels you slap on TV advertising – like “addressable,” “advanced” or “performance channel”– some brands just won’t buy it because it’s not easy or cost-effective enough. Until ...