Explore how brands are adapting to the attention economy of Gen Z and Alpha, utilizing strategies like short-form video ...

There’s a quiet unraveling happening in business. You feel it in the glassy eyes of employees. You see it in customers ghosting once-beloved brands. You hear it in leadership meetings when someone ...

A new study from Goa Institute of Management questions the effectiveness of user-generated social media content in driving ...

Successful business development teams know they need to strike a balance between chasing new account leads and nurturing existing brand loyalty. The right approach must consider both elements as key ...

As you develop your brand loyalty program and marketing strategies, it’s important to consider the distinct ways that different generations interact with brands. Here’s a guide to best practices for ...

Like many brands, Nike—historically known for its emotional storytelling through iconic campaigns like “Just Do It” and ads featuring athletes like Michael Jordan—increased its focus on ...

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

In the American West, the phrase “ride for the brand” carried profound meaning. It was more than an allegiance to a ranch; it was a declaration of loyalty, honor, identity, and shared mission. Cowboys ...

TROY, Mich.: 24 Sept. 2025 — While tariffs have introduced greater volatility into new-vehicle shopping behavior, brands with strong reputations—such as Toyota and Honda—continue to retain loyal ...