Having a clearly defined strategic roadmap is the foundation to brand management success. Brands are defined by customer experiences. But delivering a positive brand experience over time, and across ...
Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success. “Results are what you expect, and consequences are what you ...
Urban Outfitters Inc. URBN is strategically positioned for continued growth through its multi-brand portfolio, effective inventory management and disciplined financial strategies. With strong ...
Skyways Group, one of India’s most diversified logistics and air freight operators, has announced the appointment of Nitisha ...
Mattel announced a new brand organization leadership team with the expressed goals of accelerating its brand management strategy and growing its entertainment business. As part of the reorganization, ...
New brand identity underscores MustardSeed’s evolution into a multi-sector project management partner delivering clarity, precision, and measurable results. PHILADELPHIA, PA / ACCESS Newswire / ...
Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. Brewery has changed hands several times over decades The sale ...
December 8, 2021 - As a sign of the times, the name of a cryptocurrency service company will soon replace the name of an office supplies retail store on Los Angeles's professional basketball and ...
BestMediaInfo.com tracks last week’s major leadership appointments, promotions, and exits impacting the world of advertising, ...
EL SEGUNDO, Calif., September 02, 2025--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the ...
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