Caryn Wasser is chief brand officer at Little Spoon, the largest online baby and kids food company in the U.S. With a ...

Living the brand requires practice. Which brings me to a question I hear often: What does it take to build a strong brand ...

CMOs hate being asked whether they’re right-brained or left-brained. It’s an “annoying question” because the answer is “both,” said Andrea Brimmer, CMO of Ally Financial, speaking at the Possible ...

Brands most likely to win future holiday marketing seasons will treat them as a live lab instead of a once-a-year scramble ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

The following is a guest post by John Connors, CEO and co-founder at Boathouse. Opinions are the author's own. We all admire great brands and know they are powerful assets. Brands drive massive value ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

Competition between brands is natural, but few rivalries are as ingrained in culture as the long-standing battle between Coca-Cola and Pepsi. Even people who have sworn off soda may hold an opinion on ...

Your brand. There’s an argument that it’s the most important thing you can build as a marketer. It lasts longer than any one campaign, event or lead nurture programme, and, built properly, it can help ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...