Will your brand be visible in the age of AI? The short answer: you need a meaningful brand or you’ll be commoditized. The longer answer starts with what a meaningful brand is outside of AI. A logo is ...

Building a genuine emotional connection is crucial for forming a meaningful bond with your audience and transforming them into your most loyal customers. In this episode, Katie Morton, editor-in-chief ...

It's interesting to see the news coming out of Unilever. Its Sustainable Living brands are thriving. They account for 60% of the group's growth and are growing 50% faster than any other part of the ...

New discipline addresses gap between brand intent and AI-generated descriptions as 95% of B2B buyers plan to use ...

Now more than ever, business leaders are guiding a workforce and serving consumers who demand that brands stand for more than just profit alone. Smart leaders are asking: How do we harness the power ...

This course is designed for students who plan to create, unlock, or invest in value created through brands in the consumer and retail space. It is appropriate for: Marketing professionals charged with ...

The advertising industry is at an inflection point. After years of chasing every trend, reacting to every moment, and optimising for immediate visibility, brands are confronting an uncomfortable truth ...