What you need to know: The latest iteration of Bridgestone's e12 family of golf balls consists of three models: HiLaunch, Straight and Speed. The designs are targeted at three specific types of ...

Bridgestone has designed a golf ball specifically for junior golfers with slower swing speeds as part of a partnership with U.S. Kids Golf. With the number of junior golfers in the U.S. jumping by 58% ...

Looking to learn what you need to know about the latest new products from Bridgestone? These handy thumbnails will keep you up to date on the company's new releases across all ball catetgories.

For years, most golfers picked a golf ball for all the wrong reasons. They played what their favorite tour player played. They grabbed whatever was on sale. They used the ball their buddy swore by.