Mahesh Bellie is a VP Marketing @ Indium & Business storytelling coach whose work lies at the intersection of tech, consulting & marketing. Business storytelling is one of those buzzwords that ...

Greg Logan, owner and founder of Narrativity, publishes a 228-page workbook that translates film industry storytelling formulas into practical ...

As you travel along the road toward entrepreneurship, you will talk about your business to many different people and in many different situations. Sometimes it will be a formal business pitch, and ...

A clear brand story is essential for a successful franchise development strategy—and it's a tool that shapes how prospective franchisees perceive your business. In a competitive market where multiple ...