adexchanger

CDP BlueConic Acquires First-Party Data Collection Startup Jebbit

BlueConic’s acquisition of Jebbit is a match made in heaven – or in Boston, at least. On Wednesday, customer data platform (CDP) BlueConic bought Jebbit, which creates quizzes, surveys and other ...
VentureBeat

What is the difference between a customer data platform (CDP) and a data management platform (DMP)? Definitions, collection methods and analysis best practices

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Customer data platforms (CDPs) and data management platforms (DMPs) are ...
CSR Wire

CDP: Facilitate Your Data Collection With Metrio Sustainability Reporting – a CDP Accredited Solution.

The CDP 2021 disclosure platform for businesses, states and regions is now available. The CDP-accredited Metrio Sustainability Reporting platform can simplify your data collection. April 26, 2021 ...
adexchanger

How Epsilon Is Trying To Disrupt The CDP Space

Publicis Groupe-owned Epsilon has been in the CRM business for 30 years, but the agency only launched a self-service digital CDP for enterprise clients late last month. Epsilon noticed more of its ...
Computer Weekly

Gartner: What to look for in a customer data platform

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...
CMS Wire

6 Ways to Improve Your CDP Data Strategy

In this article, we will focus on CDP uses and the data strategies that will enable a business to get the most from their CDP. Customer experience has never been more important to the success of a ...
Marketing

Email Data Quality: The Rise of the CDP

Those responses aren't mutually exclusive; businesses could be using two or even all three of the solutions in conjunction with each other. The scale of the CDP response stood out to us. Although CDP ...