Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason.

Emotional targeting enhances CTV advertising effectiveness, connecting with viewers at the perfect moment for greater impact.

Police are looking for help tracking down a man they say was involved in a sexual assault on a rural Alberta road.

Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for ...

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

The holidays officially begin this week — at least at Starbucks — when the coffee chain rolls out its annual seasonal cups.

"I think what I love most is the momentum in our logo," Captain Brianne Jenner said in a video posted by the PWHL. "I think like these flares coming off gets a small detail that sends a really ...

As publishers roll out self-service tools, advertisers must manage campaigns across multiple platforms, each with its ...

The Ottawa Senators are having success on and off the ice to start the 2024-25 season, with a new report showing the value of ...

The 2024-25 PWHL season for the Montreal Victoire is slated to start on Nov. 30 at Place Bell in Laval against the Ottawa ...

Police in Barrie are searching for three teenage suspects who allegedly broke into a Shell Gas Station on Bayfield Street ...

In a survey by Advertiser Perceptions and Premion, nearly 40% cited a lack of transparency among streaming platforms. Managing frequency issues across all platforms was another challenge.