Nearly three-fifths of car buyers turn to their mobile devices to read up on you and your fellow dealers, be it a review or a search for your store. That’s according to the 2014 Automotive Social ...

The dynamics of dealership marketing are evolving faster than ever before. From the loss of third-party tracking “cookies” on the internet to the rise of digital-retail technologies to cybercrime, ...

A three-person team at an upstate New York Chevy dealer went viral with their parody of "The Office." I loved it, but will it ...

Hokey, funny car dealer ads dominate local TV broadcasts for a reason: They work. But auto dealers like Rick Ricart are starting to expand into places like YouTube and Facebook. “TV is the new ...

Dealers United announced plans for expansion of its services as well as two new executives to lead those initiatives. The provider of digital marketing for dealers has added Dale Hewett as vice ...

Cox Automotive recently released its 2024 forecast, calling it a "Return to Normalcy in the U.S. Auto Market." While the results look good for consumers, dealerships that have been enjoying ...

Meta's Facebook Marketplace is enforcing new restrictions on vehicle listings that appear designed to push car dealers toward paid advertising, and the change is creating an uneven early impact. Some ...

A rude surprise sometimes awaits a new-car shopper who has settled on a vehicle configuration that meets their needs and budget: They show up at the dealer and find the sticker price has been ...