Beverage maker Coca-Cola has slowly been announcing the cancelation of brands over the last few months, this week they officially announced they are cutting the number of brands they offer in half: ...

The Coca-Cola Company’s KO extensive roster of billion-dollar brands continues to serve as a competitive advantage and a key engine for future growth. With almost 30 brands, the company leverages both ...

Coca-Cola and Walmart launch a limited-time exclusive soda, giving shoppers a reason to visit stores for this new, must-try ...

Cola's competitive landscape with Porter's Five Forces, analyzing new entrants, rivals, and market power in the beverage ...

Sad news, coconut water fans. Coca-Cola is stopping production of Zico, according to multiple reports. It’s part of ongoing efforts to slim down the company’s beverage offerings. "This decision was ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

Coca-Cola (NYSE: KO) is a powerful consumer brand with a competitive edge that is difficult to overstate. The business has a ...