Websites that offer to create a logo for 5, 30 or 300 dollars abound, complicating the task of differentiating a full-service design studio from quick-turnaround, low-priced alternatives. If you ...

What makes a company look the way it does? When it’s a software company that’s just starting out, and style really isn’t a part of the company’s DNA, that thought process can be painfully short. It ...

The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week. By Hannah Ziegler Cracker Barrel announced on Tuesday that it would keep ...