Competitive analysis is the process of analysing the strategy employed by competitors to stay ahead of them. It includes researching the competitors’ sales, products, SWOT (strengths, weaknesses, ...

The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

In SEO, a competitor analysis is one of the most important steps you must take before setting your SEO strategy. This analysis looks deeper into your competition’s links, keywords, content, and ...

Almost everyone uses a mobile app at some point in the day. You may use one to call a taxi or order food, you may use one for directions to a new place, or you may just use one to vanquish aliens from ...

Opinions expressed by Entrepreneur contributors are their own. Competitive analysis is an analysis of who your potential competitors are, what marketing activities they do and what results their ...

The results of a strengths, opportunities, weaknesses and threats analysis are most often displayed within a four-corner, or horizontal, matrix design. The internal-external matrix is based an an ...

QKS Group announced today that it has named VIPRE Security Group as a 2025 technology leader in the SPARK Matrix™: Enterprise Email ...

It is essential that the paid search advertiser selects his or her keywords carefully, constructs their ad groups with care, uses budgets well and creates compelling advertisement text to catch the ...

Competitive intelligence should be viewed as a crucial element when building a 2020 business strategy. Understanding competitor motivations and behaviors helps shape product development, pricing, ...