One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an ...

Digital Spotlight, an Australian digital marketing agency with locations in Newcastle, Sydney & Los Angeles, reports a ...

Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight competitive pressures impacting impression share. The feature was spotted by Craig ...

Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight the specific competitive pressures impacting impression share. Why we care. This ...

Google Ads has this optimization score card that shows you how well your Google Ads account is set to perform. It seems Google is testing adding if there was a change to that score because of ...

Managing Google Shopping campaigns is both an art and a science. Even with the most refined strategies and detailed data, performance fluctuations can happen – and when they do, they often leave ...