The practice of conquesting -- running advertising for a brand or product near editorial content about a competitor’s offerings online or in print -- is nothing new in the world of marketing. A more ...

Conquesting -- the act of brands running digital advertising, such as paid search, during the same time that competitors’ television advertisements run -- could become this year’s big Super Bowl ...

Amazon is ratcheting up conquesting campaigns, both as an ad platform and as a private-label brand operator. Conquesting is when a brand tries to directly peel off a competitor’s customers or audience ...

January 23, 2025 - "The principle underlying trademark protection is that distinctive marks — words, names, symbols, and the like — can help distinguish a particular artisan's goods from those of ...

Mobile Marketing Firm Will Showcase Innovative Solution to Increase App Downloads at MAU 2017 in Las Vegas Livingston, NJ, April 20, 2017 (Newswire.com) - Cross Audience today announced the launch of ...

“The fact that the majority dismissed likelihood of confusion in the keyword conquesting context on summary judgment illustrates the court’s leniency towards the practice of keyword bidding.” Keyword ...

The Super Bowl continues to capture the attention of increasingly distracted consumers, both for the game and the ads. The instant gratification potential for some of these advertisers can be ...

"Conquesting," a term coined for the practice of buying Google ads aimed at rivals' customers, is going real-time on Twitter. Brands are scouring Twitter for complaints from customers of rivals and ...

Noting how rare it is for trademark infringement cases to be decided on summary judgment, the US Court of Appeals for the Ninth Circuit affirmed a district court’s grant of summary judgment finding ...

RISMEDIA, August 20, 2007–When most people think of the word “conquesting” they probably think of roman soldiers claiming Europe or Celtic barbarians ravaging peasant villages. While the term may ...