In today's business environment, content is king. And when it's done right, content can attract and retain target audiences. If you still have a reasonable department budget in these uncertain times, ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Content marketing – creating and sharing valuable free content to attract and convert prospects into customers and clients – is an essential strategy that can be used no matter your business. This ...

Without fail, the question I am asked the most from marketers who are struggling to build their business case is, “How do I measure content-marketing return on investment (ROI)?” We know that as ...

AI is helping to streamline and simplify dozens of tasks, from editing to copywriting. Content creators and creator-economy startups have been introducing it in their work. Here are some of the top ...

Repeat. Within the last decade, more companies have turned to brand journalism also known as content marketing and relied on journalism-style narratives that, over time, tell the story of a brand with ...

Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only ...

PA Group, the parent company of Press Association, has acquired an 80 per cent stake of content marketing company Sticky Content. The purchase forms part of PA Group’s strategy to become a top ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...