MrBeast said he amassed his YouTube empire courtesy of the “purple cow effect.” MrBeast—a.k.a. Jimmy Donaldson—has achieved viral success by creating never-before-seen content—what he calls the ...

Jimmy Donaldson, aka MrBeast, who owns the YouTube channel with the most subscribers in the world, may have discovered the formula for influencer success. However, his discovery implies that few ...

MrBeast—a.k.a. Jimmy Donaldson—has achieved viral success by creating never-before-seen content—what he calls the “purple cow effect.” However, he says that replicating his results is difficult, as ...