Last year I wrote an article questioning whether we should be using the term "customer technology" instead of "marketing technology." Frans Riemersma of Martech Tribe and the co-creator of the current ...

AI can identify customer problems, but only organizational alignment turns insight into meaningful action.

AI is not the differentiator. The differentiator is how well companies connect technology, data and human expertise into one system that benefits the customer.

Many companies are investing heavily in flashy customer experience (CX) technology, yet customers still aren’t seeing the meaningful improvements they expect. Why? Businesses are falling into the over ...

Today’s customers expect answers before they’ve finished asking. Discover the technology ushering in the new era of customer ...

The big ideas that define the future of customer and employee experience. In partnership withGenesys Customer experience (CX) is a leading driver of brand loyalty and organizational performance.

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. The customer experience technology market has ballooned in the ...

Business leaders who want to support digital transformations must prioritize agility and responsiveness to meet market demands. It’s also essential that they understand composability to maximize value ...

Integrating data and AI solutions throughout the customer experience journey can enable enterprises to become predictive and proactive, says vice president of product marketing at NICE, Andy Traba. In ...

When the publisher Books of Discovery wanted a new way to empower educators and students with its manual-therapy textbooks, the company saw an opportunity in the form of augmented reality. By ...

SAN ANTONIO – June 1, 2021 – Rackspace Technology, Inc. (NASDAQ: RXT), a leading end-to-end multicloud technology solutions company, today announced the results of a global survey revealing that, in ...