Dentsu Entertainment, dentsu's global specialist entertainment division, has signed an exclusive, multi-year partnership with ...

Dentsu's proprietary audience strategy platform, Dentsu.Audiences, will be integrated with CreatorIQ's influencer marketing ...

FoneYam (a Pepkor product) joins forces with Dentsu School of Influence powered by CSA to help unlock the future of ...

As clients look for alternatives to third-party cookies, ad agency Dentsu can steer them to its in-house Contextual Intelligence tool, which launched today. Although contextual targeting is often ...

Partnership expands across dentsu’s media agencies in the US — Carat, dentsu X, and iProspect, following a successful ...

AI often steals the spotlight these days, but it is nothing without a data set. In a nod to the interconnectedness of data, the agency holding company Dentsu created a new data and technology group.

Today dentsu and CreatorIQ, the global operating system for creator-led growth, announced a first-of-its-kind data partnership integrating dentsu’s proprietary audience strategy and insights platform, ...

Add Yahoo as a preferred source to see more of our stories on Google. Advertisers considering new ways to measure video audiences may finally be getting a yardstick that can actually do the job. For ...

Reports to Dentsu’s international complaints line have increased by 118% from 2022 to 2023, reflecting a broader trend in rising compliance cases across the company. The data, published in the 2024 ...

Lotte India has appointed Dentsu Creative as its creative agency partner. The account was won following a multi-agency pitch ...

Global advertising spending is projected to increase 4.6% in 2024 to reach $752.8 billion, a rate of growth above what the industry experienced in 2023, according to the latest Dentsu forecast.

NEW YORK—Comscore has announced that Dentsu will shift local TV buying to a Comscore-based currency that supports transactions in all 210 local markets. The agreement means that Dentsu will be the ...