What do Apple, National Geographic, Pepsi, Toyota, and Twitter all have in common? They all use the golden ratio in their logo designs. Use of the golden ratio leads to a natural look even in the most ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Tetra Images via Getty Images What is the Golden Ratio? We'll this guide aims to explain ...

It’s bullshit. The golden ratio’s aesthetic bona fides are an urban legend, a myth, a design unicorn. Many designers don’t use it, and if they do, they vastly discount its importance. There’s also no ...

Pepsi Cola, now sold worldwide, is known for redesigning its logo in 2008 at a $ 1 million design fee. It's a design change that makes you think 'It hasn't changed much from the old logo ...', but in ...

web pages and posters – are often organized according to the golden rectangle. Swiss architect Le Corbusier famously centered his design philosophy on the golden ratio, which he described as ...

I’ve been fascinated with this premise for years now, and this week I saw this popular graphic pop up yet again: I’d seen this graphic debunked, but it wasn’t particularly rigorous, so I decided it ...

The Golden Ratio, a hallmark of Swiss design and the foundation of everything from Helvetica to Le Corbusier’s meticulous architecture, may have been imported from Africa. Design remains a largely ...